Technicolor Color Assist Is Discontinued, And This Is Why Its A Good Thing And You Shouldn’t Care

Today the news came that Technicolor, which if you have a name like that must mean you are the High Overlord of all things color, has stopped all production on future modifications to Technicolor Color Assist. A consumer level video color grading app, Color Assist was a decent idea that was made several years too late. I’ve heard mixed reports on it, and I had even worse results with the trial version (which sucked in its own special way.)

I just wanted to the be the first to say, I’m glad its gone. Seems it had more glitches than it was worth anyways, but in a world where DaVinci Resolve Lite is FREE, and Creative Cloud comes with Speed Grade, it just doesn’t have a place in the world anymore. Even Final Cut Pro X seems to have its own color grading functions built in or at the very least there are plug-ins that work for it that are better than Color Assist ever was. Of course Technicolor didn’t know that any of this would happen when it started, but it doesn’t matter anymore. Red Giant Software’s Colorista II seems to be doing quite well for itself as well with a healthy following. Point is, with DaVinci Resolve Lite going for FREE, you have no reason to use or need for Technicolor’s offering.

Fortunately their Cinestyle preset for Canon EOS cameras seems to be sticking around, but even if it didn’t there are HUNDREDS of custom picture profiles for Canon cameras that exist. I have quite a large collection myself! In fact if anyone even reads my blog and wants a copy of my nice big collection, shout out at me and I’ll get a dropbox link going.

(image source: https://www.technicolorcinestyle.com/cinestyle-color-assist/)

I’m Getting The Blackmagic Pocket Cinema Camera

The BMPCC

It didn’t take much time for me to decide. When the NAB 2013 happened I was awoken to the news that the Blackmagic Pocket Cinema Camera had been announced. After begging and begging I finally convinced my wife to let me have the $1,300 approx. to purchase one, and she caved in and let me have it. (To clarify, the camera itself is $995, but I purchased thru B&H which offers a SquareTrade Warranty for a few hundred $$$ which I got along with it.) Why did I get such a thing? Why did I rush so quickly to purchase a camera like this when Blackmagic has had such a terrible track record for the release of their cameras?

Well its all because…   Continue reading